The Digital Single Market Strategy called for the modernisation of the Audiovisual Media Services Directive to reflect market, consumption and technological changes in the audiovisual sector.

The revised EU Directive on Audiovisual Media Services provides a set of common rules for the European TV market. It sets out the operational and behavioural parameters within which the broadcasters and distributors of Europe’s audio-visual content industry will operate in the coming years.

Shaped by technological innovation and driven by consumer choice, there exists today different types of content and methods of distribution unthought of just a decade ago.

Cable operators are at the forefront of content distribution through the provision of high speed broadband connectivity and television services. Cable Europe’s members look forward to working with our partners in the audio-visual services industry to continue to offer the highest quality and the widest choice to European consumers as the revised directive is implemented.