Customers demand innovative TV services, which means:
– easy access to linear and non-linear content of their choice (anything);
– in and out of home (anywhere);
– live or time shifted (anytime);
– on TV screens, tablets and smartphones (any device, multiscreen).
Technology stands ready to meet customer demand. However, the rights clearance for a timely launch of innovative services is proving difficult. EU copyright law therefore has to be adapted within the Commission’s legislative proposals on the modernisation of EU copyright rules.
Read our full position paper here.