(Brussels, 11 March 2015) Cable Europe and CTAM Europe are announcing today at Cable Congress in Brussels that they are joining forces to enhance cooperation with the content, programming and production sector. HBO Europe and Viacom International Media Networks Northern Europe are the first to sign formal joint membership agreements with the two bodies in a move that reflects increasing convergence between content and distribution platforms and offers Associate Membership of Cable Europe alongside continued engagement in CTAME’s marketing and intelligence activities.
Cable Europe Executive Chairman Matthias Kurth commented: “This move puts consumers even more firmly at the heart of all we do by combining cable’s high quality connectivity service and technology superiority with world-class, deeply enriching content. Cable is a truly smart pipe based on future-proof technology that is unmatched by other platforms. That’s why our industry is uniquely positioned to work horizontally with multinational cross-platform providers to set the agenda in an increasingly converged content environment.”
The membership package will enhance co-operation and expertise on strategic issues of mutual interest and concern as well as strengthen both sectors’ respective activities. Together the members will build ‘know-how’ across all aspects of the wider industry in order to advise and learn, strengthen relationships and build on synergies in their external dialogue with mutual stakeholders. The partnerships will also create a new forum for the development of collaboration and best practice in areas such as affiliate marketing.
Stefan Liebig, Vice President Content, Distribution and Sales Northern Europe, Viacom International Media Networks commented: “Closer cooperation between cable and content drives growth for all players in the ecosystem and deliver a better experience for consumers. We’re excited to be teaming up with cable operators and other content players.”
Alek Kutela, Senior Vice President of Marketing at HBO Europe, said;
“We are delighted to partner with Cable Europe and CTAM Europe and we look forward to working together in the future.”
Cable Congress, taking place in Brussels from 11-13 March, will dive deeper into the issues and opportunities raised by convergence, changing content consumption trends and increasing platform competition. To learn more please visit: www.cablecongress.com.